Channel Intelligence Announces Online Retail Sales Index

CI e-Commerce Same-Store Sales Index Indicates 23 Percent Increase From Q2 2009 to Q2 2010

ORLANDO, Fla. — (Aug. 10, 2010) – Channel Intelligence (CI) today announced its new CI e-Commerce Same-Store Sales Index, which tracks year-over-year same-store sales for online retailers. The index indicates that in the second quarter of 2010, online sales in the United States increased 23 percent over the comparable period in 2009.

The CI e-Commerce Same-Store Sales Index is powered by CI’s TrueTag technology, which tracks online sales at more than 600 retailers participating in one or more of the company’s online marketing services.  In Q2 of this year, TrueTag tracked more than $3.5 billion in total gross merchandise value (GMV) from online retailers. That represents a 38 percent GMV increase in TrueTag’s market coverage over the same period in 2009.

“Channel Intelligence tracks online sales for more than 600 retailers, including 30 percent of the ‘Internet Retailer’ Top 500,” said Rob Wight, Channel Intelligence CEO. “Our broad view into the online commerce world is unmatched by any of our competitors, in terms of the size and number of retailers we track, and the variety of vertical markets they represent.”

Index Definition
The CI e-Commerce Same-Store Sales Index measures the gross merchandise value (GMV) of online sales transactions in the United States, excluding automobiles, travel, and entertainment. The GMV is tracked using CI’s TrueTag technology at more than 600 online retailers, and is compared over two periods in which the same retailers had sales tracked in both periods. Retailers with sales in one period, but not in the other, are excluded from the index.

About TrueTag
CI’s TrueTag technology is used by Channel Intelligence clients and associated partner sites to report site usage, leads and sales for measuring the effectiveness of online marketing programs.

About Channel Intelligence (CI)
CI helps retailers, manufacturers and other advertisers make their products and services easier for consumers to find and buy online and in local retail stores. CI offers the most complete set of performance-based commerce services in the industry.  It integrates a powerful product database with online marketing services such as display advertising, manufacturer based where-to-buy, paid search, shopping engines, social networking, storefront, order management and robust performance analytics.  The company, through its proprietary Ad Network, also drives $2B annually in referred sales from leading manufacturers to retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and a variety of other consumer packed goods. Clients include Best Buy, HP Home and Home Office, Kimberly-Clark, Neiman Marcus, Philips, Target, Garmin, OfficeMax, Samsung, Charming Shoppes, Black & Decker and hundreds more. CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.

Contact:
John Terry
Channel Intelligence, Inc.
321.939.5098
john.terry@channelintelligence.com