Channel Intelligence Reports Industry-Leading Q2 2011 Online Sales Results for Retailers

Overall 30 Percent Year-Over-Year Sales Increase on a Same-Seller Basis

ORLANDO, Fla. - (July 25, 2011) - Channel Intelligence (CI) announced today that same-seller, year-over-year sales were up 30 percent across all channels for the company’s retail clients in the second quarter of 2011. Retailers using CI Product Search saw a 28 percent year-over-year sales increase, and clients using CI’s Shopping Engines service experienced a 32 percent increase compared to the same period in 2010.

“Although there is a significant increase in year-over-year sales, our analysis reveals that consumer confidence may still be weak because we see the majority of online shoppers currently making selections based on price.” said Rob Wight, CEO of CI. “The good news is that consumers are spending. They are just being very deliberate and price-conscious in how they spend.”

CI offered the following observations for retailers who want to close more sales during the Q4 holiday season:

• With consumer confidence down, sales through comparison shopping engines (CSEs) are up 32 percent because consumers are looking for the lowest price rather than automatically buying from their favorite retailers. Retailers who promote competitive prices through CSEs will have the upper hand.
• In order to win more sales, retailers must optimize their data feeds for Product Search. Failing to send the proper data points can result in a significantly lower click-through rate.
• Google Product Search continues to make revisions to their product feed specifications and policies. Effective Sept. 22, 2011, Google will enforce several major changes to the Product Search feed spec, with one being a new required attribute called “Google Product Category.”

About Channel Intelligence (CI)
Relied on by leading companies such as Best Buy, Target, Neiman Marcus, HP, Philips and Kimberly-Clark, CI is the marketing technology company that helps retailers, manufacturers and agencies outperform online by leveraging CI Boost services to drive billions of sales annually. Founded in 1999, CI offers the most complete suite of performance-based e-commerce services in the industry. The CI Boost suite includes: Product Search, Paid Search, Display Advertising, Shopping Engines, Marketplaces, Where-to-Buy and Webstore. With offices in Orlando, Fla., Philadelphia, Scottsdale, Ariz., Portland, Ore., London and Shanghai, the company drives $2B annually in referred sales online in computing, home improvement, appliances, consumer electronics, toys and a variety of other consumer packaged goods. CI is a partner company of ICG (Nasdaq: ICGE) and Aweida Capital Management. Learn more at www.channelintelligence.com.

Contacts:
Holly Frew
Write2Market Public Relations
404-419-6677 x 113
holly@write2market.com

John Terry
Channel Intelligence (CI)
john.terry@channelintelligence.com